Betsson Group Acquires Sporting Solutions’ Sports Betting Services

Betsson Group, a prominent sports betting and gaming operator, has announced the acquisition of Sporting Solutions’ trading, pricing, and sports betting risk-management services from the FDJ Group. This strategic move aims to bolster Betsson’s B2C and B2B sportsbook offerings, continuing a successful partnership with Sporting Solutions that has lasted over a decade.

Sporting Solutions, founded in 2007, is renowned for its innovative sports betting technology. It serves numerous B2B clients, including several Tier 1 operators. The integration of Sporting Solutions’ advanced pricing feeds has been vital to Betsson’s sportsbook, enhancing both pre-match and live betting experiences.

Betsson Group is eager to integrate the talented team from Sporting Solutions, primarily based in the UK, with operations in Canada and South Africa. This acquisition, subject to regulatory approvals, aligns with Betsson’s strategy to improve its sportsbook product, offering greater flexibility in odds modeling and scalability.

“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Jesper Svensson, CEO of Betsson Operations. “It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”

Driving Growth and Innovation

With plans to invest in the business and drive growth, Betsson Group looks forward to integrating Sporting Solutions into its operations. This integration is expected to enhance revenue streams and create valuable business opportunities, further solidifying Betsson’s position as a leader in the global sports betting industry.

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Sporting Solutions’ expertise and cutting-edge technology will play a crucial role in this transition. Their experience in trading, pricing, and risk management services will be invaluable to Betsson’s ambitious plans.

The acquisition represents a significant step for Betsson Group, reinforcing its commitment to providing top-tier sports betting services. By incorporating Sporting Solutions’ technology and expertise, Betsson aims to offer a more flexible and scalable sportsbook product, ultimately benefiting both its B2C and B2B customers.

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