With a dynamic new ad campaign that highlights the erratic thrill of progressive jackpots, BetMGM is reviving its online casino presence. The thrilling experience of winning a jackpot is shown brilliantly in the 30-second commercial that runs on social media and television. A representative for the company tries to explain the idea of progressive jackpots in the advertisement, but she is constantly distracted by the thrilling noises of jackpot wins and joyful images.
The campaign, titled “You Never Know When,” was brought to life under the direction of Terri Timely and in collaboration with the Emmy-winning agency Highdive. According to Matt Prevost, BetMGM’s Chief Revenue Officer, “Jackpot wins can happen any time at BetMGM Casino and we love creating memorable jackpot moments.” He further praised Highdive for their ability to creatively highlight BetMGM’s award-winning casino.
Showcasing Record-Breaking Wins
BetMGM’s new campaign arrives as the company celebrates significant milestones in jackpot payouts. In 2023 alone, BetMGM distributed $138.2 million in progressive jackpot prizes, marking a remarkable 32% increase from the previous year. Entain-designed slot games, available exclusively through BetMGM Casino, contributed to over half of these payouts.
Currently, the progressive jackpot pool at BetMGM’s online casino platforms in New Jersey has reached a historic $5.2 million. This sum represents the largest jackpot in the history of North American iGaming.
BetMGM’s innovative advertising and record-setting jackpot payouts underscore its commitment to delivering thrilling and rewarding experiences for online casino players. The new campaign aims to captivate audiences by demonstrating that at BetMGM, life-changing wins can happen at any moment.
The post BetMGM Launches New Ad Campaign Highlighting the Thrill of Progressive Jackpots appeared first on iGaming.org.