Leading supplier of content for online casinos, BGaming, has established a strategic alliance with First Look Games, an accolade-winning platform that links publishers and game developers with affiliates. The objective of this partnership is to improve BGaming’s marketing initiatives and raise brand recognition.
BGaming is a creative firm that takes pleasure in its ability to comprehend player preferences and create original, captivating gaming experiences. BGaming becomes a studio partner of First Look Games and has access to a branded library where it can upload assets and detailed information for its collection of well-known online slot games. With the use of these resources, which include game papers, logos, pictures, videos, and demo links, affiliates can provide free-to-play versions of every slot machine. This guarantees that Age Checked handles player authentication, even in markets with strict regulations.
Boosting Visibility and Engagement
Affiliates can download BGaming’s information and assets in bulk or for individual titles, using them to create reviews, previews, and other content about the studio’s games. This partnership allows BGaming to provide a selected number of affiliates with a “first look” at information and assets for its latest releases. Consequently, these publishers can create content ahead of the game launch, building anticipation and awareness before the new titles hit casino lobbies.
Elliott Resnick, Head of Commercial at First Look Games, commented on the partnership, stating, “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match. The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
Kate Puteiko, Chief Marketing Officer at BGaming, expressed her enthusiasm for the partnership, saying, “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
This strategic alliance is set to amplify BGaming’s reach and engagement, leveraging First Look Games’ extensive network and resources to enhance their promotional activities and connect with a broader audience.
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