The UK online bingo landscape is highly competitive, with many sites vying for player attention. A standout trend is the increasing demand for no-wagering bingo bonuses, yet only a few sites offer them.
To find out why this is the case, the reason for players’ interest, and whether bingo sites need to cater to them, we reached out to Kati Saari. She is the resident Bingo Expert at the popular UK iGaming comparison platform Bojoko.com, where she runs the bingo vertical.
With her expertise in the industry and data insights from Bojoko, her thoughts on the subject should be of interest to many. We have previously gotten great insights from Bojoko CEO Joonas Karhu on the casino bonuses that convert. In this interview, Saari will be able to give similar insights as we delve into why no-wagering bonuses are attractive and whether UK bingo sites should consider offering them to stay competitive.
How common is it for UK bingo sites to offer no-wagering bingo bonuses?
Kati Saari: No-wagering bingo bonuses are relatively rare, with only 7 of the bingo sites reviewed on Bojoko currently offering them. This low competition presents a significant opportunity for UK bingo sites to attract new players by providing a more straightforward and appealing bonus option.
If you get listed on our overview of UK bingo sites with no wagering requirements, you are, at the moment, not drowned out, but with just 7 brands there, guaranteed a top 10 listing. Of course, this is only until the competition gets steeper, but it could take a while. Across the iGaming sphere, we’re seeing operators shy away from a low-risk, high-reward solution.
Bingo players across Britain are increasingly looking for bonuses that don’t require them to meet complicated wagering requirements before they can withdraw their winnings. We’re seeing thousands of Brits search for related bingo terms every month, and these are players your bingo brand is missing.
Why are no wagering bonuses so appealing to British bingo players?
Kati Saari: No-wagering bingo bonuses are quite simple: any winnings from these bonuses are instantly available for withdrawal. Players appreciate this transparency because they don’t have to navigate complex terms and conditions or meet high playthrough requirements. This straightforward approach enhances player satisfaction and trust, making it more likely for players to remain loyal to a site that offers such bonuses.
What makes no-wagering bonuses attractive to UK bingo sites?
Kati Saari: The question should maybe be rephrased to “Why aren’t no-wagering bonuses more attractive to UK bingo sites?” as I believe this is a big missed opportunity.
For the UK bingo sites that offer them, no-wagering bonuses can serve as a strong differentiator in a crowded market. These bonuses can attract new players who are tired of the typical restrictions associated with traditional bonuses.
By offering no-wagering bonuses, UK bingo sites can improve their conversion rates and player retention. Additionally, these bonuses tend to attract genuine players who are likelier to continue playing and depositing than just bonus hunters.
What advice would you give to UK bingo sites considering offering no-wagering bonuses?
Kati Saari: My advice would be to do it! Have a few safeguards in place, such as a max bet limit and a max win condition, to get predictable margins. Do this, and you get the benefits of appealing to additional bingo players and a low-risk offer that does not hurt your bottom line.
It’s also beneficial to combine these bonuses with other offers, such as free tickets or matched deposits, to make them even more attractive.
Additionally, regularly analysing the performance of these bonuses can help refine and optimise your conversions.
Finally, speak to your affiliate partners to see what kinds of additional exposure you can get if you add a no-wagering bonus. We list every bingo site that does this on our previously mentioned page dedicated to these offers, and many of our competitors do the same. This is a big edge just in itself.
Any final thoughts for our readers?
Kati Saari: Don’t undervalue the ability of no-wagering bonuses to attract and retain players. They offer a clear advantage in this area, which can lead to long-term success in the competitive UK bingo market.
The post Interview with Bojoko’s Kati Saari on the Untapped Market of No-Wagering Bingo Bonuses appeared first on iGaming.org.