First Sportsbook and iGP have announced a strategic partnership aimed at enhancing the iGaming experience for their partners. Through iGP’s innovative cloud-based aggregator, iGaming Deck, partners will now have access to First’s Tier 1 sportsbook solution. This collaboration promises to enrich digital wagering portfolios with a comprehensive array of betting markets across global sporting events, bolstering engagement and profitability.
Revolutionizing iGaming with Integrated Solutions
The partnership leverages First’s extensive expertise in sports betting technology, supported by a dedicated team of 180 traders, and iGP’s robust platform featuring over 200 engineers and developers. Together, they aim to accelerate time-to-market, maximize margins, and deliver fully-managed solutions that cater to the evolving needs of operators seeking competitive edge in sportsbook and casino offerings.
iGaming Deck, known for its user-friendly interface and centralized hub, enhances operational efficiency by providing operators unprecedented control over promotional activities and real-time player insights. This cloud-based aggregator streamlines delivery through a single API, setting new standards in reporting capabilities worldwide.
Tom Light, CEO of First Sportsbook, expressed enthusiasm about collaborating with iGP to integrate their state-of-the-art sports betting technology. He highlighted the potential to elevate partner offerings and enhance market competitiveness through innovative solutions.
Jovana Popovic Canaki, Deputy CEO of iGP, emphasized the broader implications of the partnership beyond technology integration, emphasizing shared growth strategies and ambitious goals for Tier 1 operators in the iGaming sector.
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