Scientific Games has announced its latest addition to the SG Content Hub Partner Program: EQL Games. This collaboration aims to integrate EQL Games’ platform into Scientific Games’ extensive suite of lottery games, thereby enriching the global lottery market with fresh digital content.
EQL Games, headquartered in Louisville, Kentucky, is known for its dynamic approach to game development. Brad Cummings, Founder and CEO of EQL Games, shared the rationale behind this partnership. “EQL Games believes in ever-evolving content innovation to keep players entertained,” Cummings stated. “We made the strategic decision to join Scientific Games’ unique partner program to broaden lotteries’ access to our products and the products of the studios we represent.”
Expanding the Lottery Landscape
Scientific Games is a global leader in the production and management of lottery instant games. The company’s expertise extends to player loyalty programs, lottery and sports betting systems, digital lottery games, and mobile applications. As a Responsible Gaming Supplier certified by the World Lottery Association, Scientific Games promotes the healthy enjoyment of lottery games through its Health Play program.
Steve Hickson, VP of Digital Games at Scientific Games, expressed enthusiasm about the partnership with EQL Games. “We welcome EQL Games to the SG Content Hub Partner Program, broadening yet further the variety of engaging iLottery games and licensed brands available to our global customers and their players in a totally frictionless way,” he said.
This partnership underscores the commitment of both companies to drive innovation in the lottery industry. By incorporating EQL Games’ platform, Scientific Games aims to offer a wider array of titles to iLottery players, enhancing their gaming experience. The collaboration also highlights the importance of great content in shaping the future of the lottery sector in the US and beyond.
EQL Games’ participation in the SG Content Hub Partner Program reflects a strategic move to leverage Scientific Games’ vast network and resources. This initiative promises to deliver high-quality, engaging digital games that appeal to a broad audience.
The collaboration between Scientific Games and EQL Games is set to elevate the standards of digital lottery content, providing players with more exciting and innovative gaming options. As the lottery industry continues to evolve, partnerships like this play a crucial role in its growth and development.
The post Scientific Games Partners with EQL Games to Enhance Digital Offerings appeared first on iGaming.org.