Groove’s Strategic Moves Revealed at SBC Summit Tbilisi 2024

Groove, a pioneering platform in the iGaming and sports betting sectors, recently participated in the highly anticipated SBC Summit Tbilisi 2024 for the second consecutive year. This prestigious event, renowned for its focus on Eastern Europe and Central Asia, provided Groove with invaluable insights and growth opportunities, especially following its nomination for the “Aggregator of the Year” at the EGR B2B Awards.

Hosted at the Sheraton Grand Tbilisi Metechi Palace in Georgia on June 25th and 26th, the summit brought together industry leaders, innovative tech providers like Groove, and regional experts. It served as a pivotal gathering for exploring emerging markets such as Romania, Serbia, Bulgaria, Kazakhstan, Georgia, and Slovenia, each with its distinct cultural, political, and regulatory nuances.

Groove’s Mariam Aleksidze, Account Manager for Vendors and Marketing Manager, emphasized the significance of the event: “SBC Summit Tbilisi is crucial for companies aiming to thrive in these high-potential markets, underscoring our commitment with a dedicated operation in Georgia. We’ve strengthened our partnerships and unearthed promising opportunities.”

Key Insights and Networking Opportunities

The summit’s agenda was robust, featuring C-level executives and experts sharing insights on iGaming innovations and market potentials. Discussions also explored outsourcing prospects and business relocations, complemented by exclusive networking sessions fostering strategic alliances and lead generation.

Groove, renowned for its transformative role in the iGaming sector, offers a cutting-edge platform and game aggregator empowering global operators and casinos. Their comprehensive ecosystem includes advanced marketing tools, robust analytics, and seamless integration capabilities, ensuring enhanced player experiences and sustainable business growth.

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Yahale Meltzer, COO and co-founder of Groove, commended the Georgia team’s efforts: “Our team excels as ambassadors in Eastern Europe and Central Asia, driving engagement and expanding our growth pipeline. We anticipate similar successes at iGB Live! in Amsterdam later this month.”

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