Entain Appoints Helen Ashton as Independent Non-Executive Director

Entain, a prominent figure in the gambling industry, has welcomed Helen Ashton as its new independent non-executive director (NED). With a wealth of corporate and business experience spanning over three decades, Ashton’s appointment is poised to enrich Entain’s board.

In her new role, Ashton will not only serve as an independent NED but also join Entain’s Audit Committee. Her extensive background includes leadership positions in both public and private sectors, marked by significant achievements in global business and financial services, particularly within high-growth enterprises.

Before joining Entain, Ashton held the position of chief financial officer at ASOS, a leading online fashion retailer. Her career also includes roles at prominent British entities such as ASDA, Barclays, and Lloyds Banking Group. Currently, she serves as a NED and chairs the Audit & Risk Committee at JD Sports Fashion.

Board Chairman’s Welcome

Barry Gibson, chairman of Entain’s board of directors, expressed enthusiasm about Ashton’s appointment, highlighting her deep expertise across retail, digital, and financial sectors. He emphasized her valuable board experience and anticipated her contribution to advancing Entain’s strategic goals.

“As part of the continued strengthening of the Entain Board, I am confident that Helen will further enhance the Board’s ability to support and oversee the delivery of our strategy,” stated Barry Gibson.

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Ashton’s appointment comes ahead of Entain’s forthcoming interim report, scheduled for release in the following month. Her arrival underscores Entain’s commitment to bolstering its leadership team as it navigates future growth and industry challenges.

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