The Advertising Standards Authority for Ireland (ASAI) recently upheld several complaints, including ads from Conor McGregor’s Forged Irish Stout and Jesters Casino. These ads, along with others, did not comply with the ASAI Code of Standards for Advertising and Marketing Communications.
McGregor’s Ad Objectifies Female Models
An Instagram ad for Conor McGregor’s Forged Irish Stout received complaints about sexualized content. The ad featured female models in cropped tops and high-leg hotpants, drinking the stout and posing with a car and a person dressed as a can of Forged Stout. The ASAI found the ad focused on the models’ “cleavage and bottoms” and described it as “sexually suggestive” and objectifying women.
Santa Claus Gambling Ad Targets Minors
Jesters Casino’s poster, showing Santa Claus next to a slot machine, also breached ASAI standards. The ad was seen as targeting children because of the character used. The casino promptly removed the ad after the complaint.
Other Ads Breaching ASAI Code
In addition to these, 16 other ads violated ASAI regulations, including:
- A Centra radio ad that delivered the “enjoy alcohol sensibly” disclaimer too quickly.
- A Newpark Hotel cocktail ad that lacked a responsibility message.
- Zalando’s discount codes for jeans, which were misleading.
- A school ad claiming to feature “Ireland’s Best Teachers.”
- An AA ad offering “unlimited” windscreen cover that was misleading.
- MoveHome.ie’s ad inaccurately claiming a house in Glasnevin was a 28-minute walk from Dublin city center.
- Several misleading milk ads.
- A Bourke Builders ad for a property with non-existent premises.
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