Evoke Partners with Mindway AI to Enhance Responsible Gambling Measures

Evoke has teamed up with Mindway AI to bolster its responsible gambling efforts across all its brands, including 888, William Hill, and Mr Green. This partnership aims to provide advanced player protection through Mindway AI’s innovative solutions.

Mindway AI utilizes artificial intelligence, neuroscientific insights, and human assessments to create tools like GameScanner, Gamalyze, and GameChanger. These tools help identify and mitigate gambling-related harm. Evoke, which rebranded in May, plans to implement GameScanner to safeguard its players. This solution features a virtual psychologist that adapts to player behavior, pinpointing risky or problematic gambling patterns.

“Partnering with Mindway AI will allow us to take our approach to player safety to a whole new level,” said Will Mace, Evoke’s Group Director of Player Safety. “We’re totally committed to ensuring our players have a safe and enjoyable experience. Mindway AI are unequivocally experts in identifying signs of potentially harmful gambling. By harnessing that expertise, we will be able to really enhance our commitment to our players.”

Commitment to Excellence

Mindway AI’s CEO, Rasmus Kjaergaard, expressed enthusiasm about the collaboration. “We are beyond excited to join forces with Evoke. They are a leading powerhouse renowned for unwavering commitment to excellence and player satisfaction. This alliance perfectly aligns with our mission to propel responsible gaming practices forward and set new standards in the industry.”

This strategic partnership underscores both companies’ dedication to player safety and responsible gambling. By leveraging cutting-edge technology and expertise, Evoke and Mindway AI aim to create a safer and more enjoyable gambling environment for all players.

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