NOVOMATIC Leads in Brand Value and Sustainability Rankings

For the 21st time, the European Brand Institute has recognized Austria’s most valuable and sustainable brand companies. The international gaming technology group, with over 25,300 employees globally and operations in more than 120 countries, secured top positions in both the EBI’s Brand Value and Sustainable Brand Rankings.

Brand Value Excellence

NOVOMATIC achieved a notable second place in the brand value study with a 8.7% increase to EUR 3.745 billion. It marked the largest annual increase among Austria’s top 10 brands, trailing only Red Bull. Factors contributing to this assessment included innovation, international expansion, sales growth, and a robust corporate responsibility and ESG program, endorsed by international ESG rating agencies.

NOVOMATIC also excelled in the Sustainable Brand Ranking, securing third place for the first time. This ranking underscores NOVOMATIC’s dedication to sustainable economic development in Austria, showcasing its comprehensive ESG commitment.

“The renewed top position in the Brand Value Ranking 2024 confirms the success of our global brand strategy,” stated NOVOMATIC Executive Board Member Stefan Krenn. “Our rise in the Sustainable Brand Ranking highlights our commitment to social and ecological responsibility.”

The Austrian Brand Value Study evaluated 180 Austrian brand companies across 16 sectors, defining brand value according to ISO 10668 and ISO 2067 standards. NOVOMATIC’s consistent top rankings affirm its status as a leading brand in Austria, setting benchmarks in sustainable business practices.

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