A recent report from amNewYork Metro reveals that the team behind the Caesars Palace Times Square casino bid has unveiled a substantial $250 million neighborhood investment plan aimed at supporting Hell’s Kitchen and Midtown communities.
The proposed investment, contingent on winning the bid, encompasses various community-enhancing projects. These include the planting of hundreds of new street trees, launching a composting initiative, and initiatives to maintain local street cleanliness. Brett Herschenfeld, Executive VP at SL Green, emphasized the community benefits tied to Caesars’ potential victory, stating, “With a project of this scale comes enormous responsibility to our neighborhood and community.”
Herschenfeld added, “We want everyone around us to win if we win. I’m not just talking about big businesses. We need to bring benefits to the restaurants, the small mom-and-pop businesses, and we need to bring benefits to the residents. They are the lifeblood of Times Square.”
Partnership with the Doe Fund
Moreover, Caesars Palace Times Square has partnered with the Doe Fund, a nonprofit dedicated to aiding marginalized communities and combating homelessness. The Doe Fund’s President and CEO, Jennifer Mitchell, expressed enthusiasm about the potential collaboration, highlighting the Doe Fund’s “Ready, Willing and Able” program.
Mitchell stated, “The Doe Fund’s Ready, Willing and Able program connects individuals experiencing homelessness to careers and permanent housing through a comprehensive approach.”
She further commented, “We are thrilled for a potential partnership to provide economic opportunity to even more New Yorkers, while beautifying Hell’s Kitchen.”
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