Bally’s Joins Responsible Online Gaming Association

The Responsible Online Gaming Association (ROGA) has announced Bally’s Corporation (Bally’s) as its newest supporter. This partnership aims to enhance responsible gaming initiatives and best practices.

ROGA’s mission is to help customers make informed decisions about their online gaming activities. Dr. Jennifer Shatley, ROGA’s Executive Director, expressed enthusiasm about the new collaboration: “We are thrilled to welcome Bally’s to ROGA, further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American.”

She added, “Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify responsible gaming education efforts.”

Collaborative Efforts for a Safer Gaming Environment

Bally’s will collaborate with ROGA’s existing members, including bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and Penn Entertainment. These companies will work together to promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based best practices, and drive consumer education and awareness.

Bally’s CEO, Robeson Reeves, stated, “We are proud to join the ROGA alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all.”

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ROGA members have collectively dedicated more than $20 million in support of its mission. This mission centers around five pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse, and an independent certification program.

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