Golden Nugget Online Gaming has unveiled its first cross-channel campaign, “Make Any Moment Golden.” This new initiative aims to celebrate customers and introduce a fresh player offering.
Actor and entertainer Neil Patrick Harris headlines the campaign. In two 30-second commercials, Harris sings and plays the piano, adding an upbeat and entertaining tone to the ads. Known for his roles in various television shows and Broadway performances, Harris brings a touch of star power to the campaign.
Expanding Golden Nugget’s Reach
The campaign highlights Golden Nugget Online Casino’s extensive offerings. The online app provides Pennsylvania, West Virginia, Michigan, and New Jersey users access to 500 slots and table games. The goal is to attract more players and enhance the gaming experience.
The company emphasized its commitment to customer satisfaction: “We want to make any moment golden for our users, and this new campaign reflects that commitment.”
In May 2022, DraftKings completed its acquisition of Golden Nugget Online Gaming. Meanwhile, Fertitta Entertainment retained ownership of the physical casino locations. This strategic move aims to leverage synergies between the two brands, expanding their market presence.
Harris stars in a fishing-themed commercial, where he sings: “Make any moment golden, with Golden Nugget Online Casino.” This catchy jingle aims to resonate with current and potential players, encouraging them to explore the platform’s offerings. Here’s the jingle,
“He’s fishing for some tuna,
Playing Live Dealer while he waits
He hasn’t had a nibble,
But he caught a pair of eights.
It’s like he’s sitting at the tables,
While he’s on the high seas.
Golden Nugget Online Casino,
Can we get some face cards please?”
The second commercial is set in a pet groomer, with Harris singing a tune including:
“You’re waiting for your doggie,
Playing slots, blackjack and more.
How ’bout a Jackpot baby?!
It’s all the fun of the casino floor.
Golden Nugget Online Casino,
Always a crowd pleaser.
So live it up while you wait,
For that golden retriever!”
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