Dallas Cowboys Partner with Aristocrat Gaming for Multi-Year Sponsorship

The Dallas Cowboys have inked a sponsorship agreement with Aristocrat Gaming, a leading slot machine company. This partnership adds the Cowboys to Aristocrat’s roster of NFL partners, which includes the Las Vegas Raiders, New England Patriots, and New Orleans Saints.

While slot machines aren’t legal in Texas, the partnership leverages the Cowboys’ nationwide popularity to promote Aristocrat’s brand across the US. Texas-based fans can always visit neighboring states like Oklahoma to experience Aristocrat’s NFL-themed slot machines ahead of the football season.

According to the announcement, Aristocrat will serve as an official partner to the Cowboys under the multi-year agreement. The company will receive prominent signage at the AT&T Stadium, the Cowboys’ home venue. Additionally, Aristocrat will roll out a series of Cowboys-themed promotions, digital integrations, and activations.

Commitment to NFL-Themed Experiences

This partnership underscores Aristocrat’s dedication to supporting the NFL and providing themed experiences to its players. Aristocrat, already in partnership with the NFL, offers innovative NFL-themed games where players can select their favorite football teams, enhancing their gaming experience.

Aristocrat Gaming’s CEO, Hector Fernandez, expressed pride in the new arrangement, describing the Cowboys as “one of the world’s premier sports and entertainment organizations.” He highlighted the team’s storied history and expressed excitement about bringing Cowboys-themed experiences to fans.

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“With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,” Fernandez stated.

Chad Estis, the Dallas Cowboys’ executive vice president of business operations, shared the team’s enthusiasm about the agreement. Estis noted that this partnership offers new opportunities for the club to engage with its fans and aligns with the Cowboys’ goal of teaming up with world-class partners.

“We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys’ marks featured on their slot machines nationwide,” Estis added.

This partnership is set to bring exciting, team-themed gaming experiences to fans and further cement the Cowboys’ engagement with their nationwide fan base.

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