GiG Media Rebrands as Gentoo Media After Spinoff from Gaming Innovation Group

GiG Media has officially rebranded itself as Gentoo Media following its recent spinoff from Gaming Innovation Group (GiG). The new identity aims to signify the company’s transition to an independent business entity.

The company, now operating under the name Gentoo, introduces its new logo and visual identity while maintaining its core values and commitment to excellence. Despite the changes, Gentoo assures that it remains the same trusted affiliate with the same team and brands.

The rebrand is a major step in Gentoo’s journey, setting the stage for its operations as a standalone business in the second half of 2024. The company has consistently dominated the iGaming affiliate market, boasting 13 consecutive quarters of record-high revenue and a strong EBITDA margin of 48% in the last quarter.

Gentoo Media is dedicated to delivering outstanding results, fostering growth, and establishing sustainable long-term partnerships. The company aims to assure its partners that Gentoo continues to offer more value and superior service.

The name Gentoo Media pays homage to GiG Media’s Rebel Penguin heritage. The Gentoo penguin, known for thriving through unity and collaboration, symbolizes the company’s next chapter and its continued leadership in the market.

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Jonas Warrer, CEO, remarked, “The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”

Mikael Harstad, Chairman of the Board, added, “The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organization’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.”

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