RLX Gaming, a branch of Relax Gaming, has made its debut in Pennsylvania through a new partnership with BetMGM. This move follows RLX Gaming receiving interim authorization from the Pennsylvania Gambling Commission Board (PGCB) last month. The partnership marks a significant expansion of RLX Gaming’s presence in North America.
The collaboration between RLX Gaming and BetMGM extends their existing relationship, bringing RLX Gaming’s content suite to BetMGM’s platform in Pennsylvania. This integration is effective immediately. The partnership between the two companies began in December 2023, when BetMGM introduced RLX Gaming to the US market in New Jersey.
Additionally, RLX Gaming has been focusing on expanding its reach in South America. Last month, they brokered a partnership with Betsala in Chile, highlighting their ambition to grow on multiple continents.
CEO’s Enthusiasm for the Partnership
Martin Stålros, CEO of Relax & RLX Gaming, expressed excitement about this new venture. He stated, “We’re extremely excited to continue our US ambitions with the go live in Pennsylvania. We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market. Launching in a new state allows us to continue our upward trajectory and progress further in the US market in 2024.”
BetMGM aims to diversify and strengthen its operations in the US market with this new collaboration. Earlier this year, BetMGM became the official odds provider for the Associated Press in May. This new partnership with RLX Gaming will further enhance their offerings.
Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, remarked, “As the first operator to bring Relax Gaming/RLX Gaming to the States, we are excited to continue to expand to new markets. Titles like The Great Pigsby and Epic Joker are popular and now they will be available to more players on BetMGM casino sites in Pennsylvania.”
Relax Gaming, recognized as one of the industry’s leading B2B suppliers, has received several accolades. Notably, they were awarded the Global Gaming Awards’ Product Launch of the Year in February 2023 for their Dream Drop Jackpots. This award underscores their innovative contributions to the gaming industry.
With this new partnership, RLX Gaming and BetMGM are poised to enhance the gaming experience for players in Pennsylvania, continuing their successful collaboration and expanding their footprint in the US market.
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