Playson Expands in Italy Through Sportbet Partnership

Playson, a well-known provider to the iGaming sector, has partnered with Sportbet to greatly increase its presence in Italy. Through this partnership, Sportbet can now provide a selection of Playson’s high-end casino games, expanding their selection of games.

Playson’s well-known Hold and Win games, including as Lion Gems, Coin Strike, and Energy Coins, are now accessible on Sportbet’s online casino platform thanks to this collaboration. Based in Rome, Sportbet was founded in 2009 and provides a variety of casino verticals, including live dealer games, bingo, and traditional table games like baccarat, roulette, blackjack, and poker.

Strengthening Market Presence

This latest agreement underscores Playson’s strong reputation in Italy, one of Europe’s most established gaming markets. It also highlights how Playson’s content portfolio continues to deliver long-term value to operators in the region. Blanka Homor, Sales Director at Playson, emphasized the significance of the Italian market for the company. She stated, “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet.”

Homor further added, “We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, Casino Manager at Sportbet, echoed the positive sentiment regarding the partnership. He said, “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.”

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Palumbo also noted, “The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”

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