High Roller Technologies Expands into Latin America with New iCasino Brand

With the intention of breaking into the rapidly expanding Latin American industry, High Roller Technologies has launched Fruta, its second iCasino brand. The firm, which is already well-known for its HighRoller brand, will formally introduce Fruta in December 2023 after a successful soft opening.

Using current marketing channels, Fruta will roll out its whole product line; additional market expansion is planned for 2024. throughout order to serve customers throughout Latin America, this new platform will provide a wide range of games, such as slots, roulette, and blackjack.

“With the release of HighRoller.com we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service,” said High Roller CEO Ben Clemes. “As we look ahead, we anticipate the launch of at least one new iCasino brand within the next 12 months as part of our multi-brand strategy.”

This strategy is designed to strengthen High Roller’s market presence, reduce customer acquisition costs, and increase the demographic reach and lifetime value of their customer base.

Tapping into a Thriving Market

The Latin American market is a significant opportunity for High Roller Technologies. With over 670 million people, widespread mobile device adoption, regulatory shifts in key markets, and a growing interest in online entertainment, the region is ripe for expansion.

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Clemes highlighted the importance of strategic investment with each new brand: “It is important that with each brand that we add to our portfolio, we ensure the maximum return on our investment. With Fruta, we found a premium brand that not only resonated with existing and new customers in the markets where we are already established, but also opens up new opportunities in the growing Latin American and Spanish-speaking markets.”

High Roller Technologies is poised to leverage these favorable market conditions with Fruta, aiming to deliver a premium online gaming experience to a new audience.

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