Cruise Companies Forge Alliances with Casino Operators

Casino enthusiasts setting sail with Royal Caribbean and Carnival Cruise Line can now enjoy loyalty perks beyond the ocean. Recent agreements with land-based casino giants have expanded these benefits, integrating them with land-based establishments.

Royal Caribbean has teamed up with Hard Rock International, while Carnival Cruise Line has joined forces with Bally’s Corp. These partnerships allow gamblers to accumulate loyalty points not just on cruises but also at affiliated land-based casinos. Carnival emphasized, “The new partnership between Carnival and Bally’s also extends the reach of both brands. Known as America’s Cruise Line, Carnival sails from 14 U.S. homeports – more than any other cruise line – and Bally’s operates 15 popular properties nationwide.”

Enhanced Rewards and Flexibility

Through these agreements, passengers can earn and redeem points for cruises and enjoy discounts and promotions both on land and at sea. This dual earning potential offers more rewards for players and extends the brand presence of both the cruise lines and casino operators. The partnerships aim to attract more customers to both cruise ships and land-based casino resorts.

“Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide or enjoying the cruise lines’ ships sailing around the world, travelers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos, and Royal Caribbean and Celebrity have to offer,” said Jeff Hook, Hard Rock’s chief marketing officer.

Poker cruises remain a favorite among gambling enthusiasts. Norwegian Cruise Lines has offered poker cruises for years, featuring major events like a $700,000 guaranteed championship with poker pros such as Joe Cada and Loni Harwood. The World Poker Tour recently collaborated with Virgin Voyages for a sea tournament series, and Card Player Cruises continues to sponsor poker-themed voyages.

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Casino & Sports

This integration of cruise line and land-based casino loyalty programs offers travelers enhanced benefits and more ways to enjoy their favorite gaming experiences, both onshore and offshore.

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