GiG and Primero Games Unite for US SweepX Platform Launch

Gaming Innovation Group (GiG) has introduced its SweepX solution in the United States. SweepX is a cutting-edge social sweepstakes casino platform designed to provide operators with a significant competitive edge.

SweepX integrates GiG’s AI-driven content management technology with advanced dual-wallet and store management features. This combination aims to enhance sweepstakes operators’ overall user experience and operational efficiency.

GiG has signed a binding Head of Terms agreement with Primero Games LLC, a prominent US land-based sweepstakes operator in conjunction with the launch. This partnership is expected to bolster Primero Games’ market presence significantly.

Barry Rutherford, CEO of Primero Games, expressed enthusiasm about the collaboration. “GiG’s platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.”

GiG’s Commitment to Innovation

Founded in 2012 and based in Malta, Gaming Innovation Group has established itself as a leader in iGaming technology. The company provides a wide range of services, solutions, and products, including sportsbooks and media offerings, to its operators.

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Andrew Cochrane, Chief Business Officer for GiG Platform & Sportsbook, highlighted the company’s dedication to innovation. “GiG is synonymous with innovation, and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstakes market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI-driven solutions available within social gaming. This will help power the growth of the market across the US within the next few years.”

Gaming Innovation Group’s focus on advanced technology and strategic partnerships is poised to reshape the sweepstakes and iGaming markets, driving growth and enhancing user experiences.

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