SCCG Management has teamed up with PlaySpark to blend SCCG’s extensive business expertise with PlaySpark’s innovative arcade games. This strategic partnership aims to elevate audience retention and acquisition. Additionally, SCCG’s vast global distribution network will introduce PlaySpark’s arcade games to new markets and verticals.
Luke Santamar, PlaySpark’s CEO, expressed enthusiasm about the partnership, saying, “We are very excited to join forces with SCCG. At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming.”
By collaborating with SCCG, PlaySpark plans to expand its presence both in the US and internationally. Santamar highlighted that the partnership sets up strategic pathways to propel PlaySpark into various verticals. He added, “With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
Innovative Tools for Brand Engagement
PlaySpark provides a no-code game creator tool that enables brands to design their own games or playable ads. This solution boosts player engagement and generates revenue through in-game ads and rewards.
SCCG will leverage its extensive client network in the gaming industry to connect with PlaySpark’s game offerings. Additionally, SCCG’s sales and strategic distribution capabilities will be utilized in major global regions to maximize impact.
Stephen Crystal, SCCG’s CEO, commented on the partnership’s potential, stating, “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients.”
Crystal emphasized that this collaboration not only expands SCCG’s service offerings but also creates new avenues for growth and revenue generation for both companies. “This partnership broadens our service offerings and opens new avenues for growth and revenue generation for both SCCG and PlaySpark,” he noted.
The post SCCG Management Partners with PlaySpark to Enhance Audience Engagement appeared first on iGaming.org.