The Kansas Lottery and Scientific Games have joined forces to establish the Scientific Games Enhanced Partnership program, aimed at bolstering sales performance to support state initiatives. This collaboration entails an array of services, including portfolio management, data analytics, and retail sales support.
Optimistic Outlook
Kansas Lottery Executive Director Stephen Durrell expressed enthusiasm about the expanded partnership, citing the program’s technological prowess and potential to elevate the lottery’s overall performance. With over 20 lotteries, including top performers globally, leveraging this program, expectations are high for its impact.
“We are excited to advance our collaboration with Scientific Games through this expanded partnership. The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio,” Durrell remarked.
Scientific Games President of Americas and Global Instant Products John Schulz commended the Kansas Lottery’s proactive approach in adopting innovative solutions. He highlighted the program’s role in driving profitability for the state of Kansas.
“As a systems customer since 2018, the Kansas Lottery is adding the Scientific Games Enhanced Partnership program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics,” Schulz noted.
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