DraftKings has officially finalized its acquisition of digital lottery app Jackpocket. With the deal closed, DraftKings aims to integrate Jackpocket into its operations, leveraging combined strengths to foster growth and create value. This strategic move is expected to enhance DraftKings’ market position and broaden its product offerings.
DraftKings Co-Founder and CEO Jason Robins highlighted the significance of this acquisition, stating, “Today we are announcing the completion of our acquisition of Jackpocket, and the commencement of our value creation plan. We are well-prepared to quickly launch cross-sell programs, further improve customer acquisition efficiency, and continue to innovate and differentiate with our overall product portfolio for our customers. We look forward to continuing to deliver enhanced value to our customers and shareholders as we integrate Jackpocket into the DraftKings ecosystem.”
Jackpocket’s Market Presence
Jackpocket, launched in 2019, is recognized as the first registered lottery courier service in the United States. It currently operates in several states including Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington DC. Jackpocket’s app provides a convenient platform for users to participate in various lottery games, significantly enhancing accessibility.
Both companies emphasize their dedication to promoting responsible gaming. Jackpocket has been proactive in offering tools and resources to ensure safe play for its users. DraftKings plans to continue this commitment, integrating these responsible gaming measures into their broader operational framework.
Peter Sullivan, CEO of Jackpocket, expressed his enthusiasm about the merger, saying, “The completion of the acquisition represents an exciting new chapter for Jackpocket and DraftKings alike. Together, we are confident that we will be even more capable of helping lotteries fulfill their mission of delivering revenue back to the beneficiaries they support. DraftKings’ proven reach and cutting-edge mobile platforms will continue to allow us to drive growth and innovation in the digital lottery vertical.”
This acquisition marks a significant milestone for both companies, promising enhanced services and value for their customers and stakeholders.
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