The National Hot Rod Association (NHRA) has inked a pivotal deal with ALT Sports Data, a leading provider of data and analytics services. ALT Sports Data will exclusively supply official trading and consumer data, heralding a new era for NHRA Mission Foods Drag Racing Series events.
“At ALT Sports Data, we are committed to enhancing the fan experience and driving engagement in the sports we admire. Our collaboration with NHRA will provide a gateway for a broader audience to immerse themselves in the excitement of the world’s premier drag racing series, through legal sports betting,” remarked Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data.
Brad Gerber, NHRA VP and Chief Development Officer, echoed the sentiment, expressing excitement about the partnership. He praised ALT Sports Data as a respected name in the sports data realm and envisioned the collaboration as a bold leap forward for NHRA. Gerber highlighted the partnership as a strategic move towards engaging with legal sports betting entities, poised to offer fans a fresh dimension of interaction with NHRA Drag Racing.
Ensuring Safety and Entertainment
In addition to its collaboration with ALT Sports Data, NHRA has also joined forces with IC360 to ensure a secure and entertaining betting experience for fans. This partnership underscores NHRA’s commitment to capitalizing on the surging popularity of the NHRA Mission Foods Drag Racing Series while prioritizing fan safety and enjoyment.
With races on the horizon, including the Route 66 Nationals from May 17-19 and the New England Nationals from May 31 to June 2, NHRA enthusiasts can anticipate an electrifying fusion of drag racing and sports betting.
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