888 Holdings Transforms into evoke plc

With its formal launch, 888 Holdings plc underwent a dramatic rebranding to become Evoke plc, a powerhouse in the betting and gaming industry. With 888sport, 888casino, 888poker, William Hill, and Mr. Green among its many well-known brands, the corporation has an outstanding portfolio.

Encourage promises to push player experiences to new limits, all in the name of a daring aim to improve lives with unmatched betting and gaming delights. Player safety is the company’s first priority, and it uses state-of-the-art technology and content to foster an excellent atmosphere.

An Identity Rooted in Values

The transition to evoke signifies more than just a cosmetic change; it represents a cohesive alignment of values and aspirations. By rallying colleagues under a singular banner, evoke aims to foster synergy and cohesion, propelling the company towards its zenith while staying true to its core ethos.

Under the stewardship of Per Widerström, CEO of evoke plc, the company embarks on an exhilarating journey towards a promising future. With a strategic roadmap and a robust value creation plan in place, evoke stands poised to carve a lasting legacy in the global betting and gaming landscape.

“Today marks the start of evoke’s exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.” – Per Widerström, CEO of evoke plc

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Casino & Sports

While evoke assumes its new identity, consumer-facing brands like William Hill, 888casino, 888sport, 888poker, and Mr Green will retain their distinct personas, ensuring continuity and familiarity for patrons worldwide.


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