The Rising iGaming Markets in India and Kenya, A Slotegrator Analysis

Slotegrator, a leader in the iGaming industry, is actively expanding into the markets of India and Kenya, each offering distinct opportunities and challenges for investors.

The Indian gaming market is on a rapid growth trajectory, estimated to be worth $3.1 billion. The vast population of more than 1.4 billion is a key factor in this expansion. About 80% of adults in India engage in gambling annually, with a notable preference for mobile gaming due to the high usage of smartphones. The economic profile of Indian gamblers leans towards small but frequent bets, requiring strategies that can handle large volumes of low-stakes transactions.

Slotegrator has entered the Indian market with the introduction of the online casino and sportsbook Betnwin. This venture utilizes Slotegrator’s APIgrator solution to offer a broad range of gaming content. The company highlights the critical need for mobile optimization and points out the increasing role of cryptocurrencies in making gambling platforms more accessible to local users.

Turning to Kenya, which ranks behind South Africa and Nigeria in the Sub-Saharan African gambling market, the country stands out for its young gambling demographic. The recent Kenya Gambling Control Bill 2023 seeks to reshape the regulatory framework. With the market expected to approach a value of $100 million in 2024, Kenya’s extensive internet penetration and the widespread use of mobile devices are fueling the expansion of online gambling.

Emre Goktas, CEO of Revpanda, points out the complexity of entering these markets: “Both the African and Indian gambling markets offer significant opportunities for investors, but realizing these opportunities involves more than market analysis. It requires hands-on experience and a deep understanding of local conditions. For instance, cricket betting is hugely popular in India. Success in these markets comes from developing customized strategies and building teams with the right skills. With thoughtful planning, investors can access these growing markets while minimizing risks.”

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Naman Bajaj, senior sales manager, shares his optimism: “The Indian and African iGaming markets are rich with cultural diversity and untapped opportunities. We now have access to extensive local knowledge, making it a great time to engage with these markets.”

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