Games Global, a prominent provider of iGaming content, announces an exclusive deal with UFC, the renowned mixed martial arts organization, to develop branded slot titles inspired by the world-famous sports brand.
Over the next three years, Games Global will develop a series of unique UFC-themed slot titles, with the first release slated for July, following an exclusive soft launch in May. This collaboration aims to capitalize on UFC’s massive global fanbase, comprising over 700 million enthusiasts and approximately 260 million social media followers.
Innovative Partnership Opportunities
With both UFC and Games Global targeting a similar demographic, the partnership presents numerous opportunities for synergy. By creating engaging game titles, the collaboration aims to attract new players and fans to both the UFC brand and Games Global’s iGaming platform. UFC will leverage its extensive marketing ecosystem to promote and support the launch of the slot titles worldwide.
Andy Booth, Chief Product Officer at Games Global, expresses enthusiasm for the partnership. He said, “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
Tracey Bleczinski, SVP of Licensing at UFC, echoes Booth’s sentiments, highlighting the organization’s commitment to engaging its fanbase through diverse entertainment experiences. Bleczinski said, “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
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