Bragg Gaming Group Expands Italian Market Presence with Sisal Partnership

Bragg Gaming Group has announced a significant milestone in its Italian market venture with a partnership agreement with Sisal, a prominent online casino, sports betting, and lottery operator. The collaboration will see the launch of Bragg’s in-house developed proprietary slots content, catering to the preferences of Italian players.

Under the agreement, Bragg will introduce a selection of high-performing slots titles from its Atomic Slot Lab and Indigo Magic studios. These titles, including popular games like Egyptian Magic and Sevens & Suns, are inspired by the best features of North America’s beloved land-based casino slots, ensuring a captivating gaming experience.

Innovative Game Development

Bragg’s Atomic Slot Lab studio focuses on leveraging insights from land-based casinos to create a new generation of online content. Meanwhile, Indigo Magic prioritizes contemporary ideation and game creation practices, incorporating localized data-driven approaches to meet Italian players’ preferences effectively.

Through its Remote Gaming Server (RGS), Bragg ensures the seamless delivery of its content in over 25 regulated markets globally. The partnership with Sisal extends Bragg’s reach in Italy, building on its existing content distribution agreement with Microgame. Since its Italian market debut in 2023, Bragg has localized and certified over 45 online casino games.

Italy’s online gambling market continues to exhibit strong growth, with significant revenue increases projected for 2024. The country’s regulatory landscape is undergoing transformation, with the government implementing new measures to enhance player protection and combat unlicensed gambling activities.

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Stefano Santagostino from Sisal expressed enthusiasm for the partnership, highlighting the importance of offering exclusive content to drive growth in the Italian market. Karl Grech from Bragg reiterated the company’s commitment to delivering premium content to leading operators in key regulated markets.

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