By launching its BetMGM brand, MGM Resorts International has made a foray into the Dutch online sports betting market. With this move, gamers in the Netherlands will be able to enjoy a real Las Vegas-style betting experience thanks to the cutting-edge platform and technology provided by LeoVegas Group.
Chief Executive Officer of LeoVegas Group Gustaf Hagman hailed the launch as a turning point in the company’s global development strategy. He said, “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.”
Exclusive Offerings Await Dutch Players
Dutch gamers who sign up with BetMGM will have access to exclusive slots and games with huge jackpots as well as a thorough loyalty rewards program. This action represents yet another significant turning point in MGM Resorts International’s plan for worldwide development.
The strategic importance of the Dutch market was underscored by Gary Fritz, President of MGM Resorts International Interactive, in the context of BetMGM’s global development strategy. Fritz was thrilled about the possibility of making BetMGM a major force in the world of online gambling. He said, “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader.”
In an attempt to improve its capabilities, BetMGM has teamed with Prove Identity, a leading provider of digital identities. The cooperation aims to enhance security standards and the user experience for BetMGM clients with the use of Prove Pre-Fill technology, which is designed to speed up sign-up procedures and prevent bonus misuse.
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