Flutter’s Revenue Reaches New Heights with Localized Approach in 2023

The massive global gaming and entertainment company Flutter is celebrating a strong 2023 that saw notable growth in all of its business categories. CEO Jackson highlighted the company’s accomplishments, pointing to increases in sales in the US, UK, and Ireland in addition to its overseas operations—though Australia saw a minor decline.

Operating mostly via its main brand, FanDuel, Flutter’s US operations led the way in its incredible year. Jackson highlighted Flutter’s leading market position in the United States, which was seen in its first-ever positive yearly adjusted EBITDA in 2023.

UK, Ireland, and International Expansion

The success story extended beyond American shores, with Flutter’s operations in the UK and Ireland demonstrating significant growth. Meanwhile, the company’s International business continued its upward trajectory. Despite a minor setback in Australia, Flutter remains optimistic about future prospects.

Flutter’s CEO Jackson expressed confidence in the company’s trajectory, forecasting double-digit growth in group revenue and adjusted EBITDA for 2024. Projections suggest a 17.5% increase in revenue and a substantial 30.2% rise in adjusted EBITDA, positioning Flutter for continued success.

“Flutter delivered a strong 2023 performance as we continued to deliver on our strategy,” Jackson remarked. “This was underpinned by a localised approach to technology and product coupled with the unique scale advantages of the Flutter Edge.”

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Jackson emphasized how Flutter’s leadership in the US market has had a revolutionary effect, especially on FanDuel, which for the first time generated positive adjusted EBITDA. Furthermore, Flutter’s strategic focus on localizing operations paid off, as shown by the acquisition of Sisal and subsequent growth in market share in the UK and Ireland through its international division.

Cementing its position as a worldwide leader in gaming and entertainment, Flutter’s positive outlook is a reflection of its dedication to innovation and strategic development. After laying a solid basis in 2023, Flutter aims to continue expanding and succeeding in the upcoming years.

The post Flutter’s Revenue Reaches New Heights with Localized Approach in 2023 appeared first on iGaming.org.

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