Boldplay, developer of online casino games, has partnered with Alea, an acclaimed game aggregator. This collaboration allows Boldplay to incorporate over 100 of its gaming titles into Alea’s extensive portfolio, which already boasts over 10,000 games. Through Alea, Boldplay’s diverse offerings, including popular slots like Paddy’s Pints and Brute Force, as well as table games, bingo, keno, and virtual scratch cards, will reach a wider audience.
Since its inception in 2019, Boldplay has quickly risen in the iGaming sector. The company is known for producing games that engage players through innovative jackpots and unique free spin features. Currently, Boldplay is authorized to offer its games in multiple jurisdictions, including the UK, Malta, Gibraltar, Isle of Man, and Portugal, with plans to expand this list.
The partnership represents a strategic move for Boldplay, enabling its games to be showcased to an expanded user base. Similarly, Alea can now offer a more varied collection to operators. Casinos that utilize Alea’s services can integrate Boldplay’s games without the need for any technical adjustments.
Gary Francis, Boldplay’s Commercial Director, expressed his views on the alliance, stating, “With well over 10,000 releases in their current line-up and multiple awards already under their belt, there can be no doubt that Alea are one of the iGaming industry’s top aggregators and we feel very honoured that they’ve now chosen to add Boldplay games to their prestigious portfolio. It goes without saying that such a high-profile collaboration will further Boldplay’s efforts to ensure our games are seen by as many players in as many markets as possible, but from an operator’s perspective, I think our titles will really help them increase engagement as they introduce users to a unique range of themes and features they won’t find from any other provider.”
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