In a strategic move, Light & Wonder has inked a deal with Betsson Group, marking a significant expansion of its content distribution in Argentina. This collaboration promises to enrich the gaming experience for players in the province of Buenos Aires, offering access to a diverse portfolio of first-party games.
Players in Argentina can now immerse themselves in the excitement of Light & Wonder’s top-performing land-based title, 88 Fortunes, along with other engaging games. This partnership builds upon Betsson’s commitment to delivering quality content to its global audience, cementing their longstanding relationship with Light & Wonder.
The agreement between Betsson and Light & Wonder stems from their successful partnership, which was further solidified in June with a global distribution deal. Over the coming months, Betsson Group brands will continue to benefit from access to a wider array of first and third-party content through the Light & Wonder platform.
Tatiana García Barrenechea’s Perspective
Tatiana García Barrenechea, Light & Wonder’s Commercial Director for Latin America, expressed her enthusiasm for the collaboration, emphasizing Betsson Group’s significance as a partner. She highlighted the importance of serving players in Argentina with engaging and relevant casino content, marking a pivotal moment in their expanded relationship.
Laura Peretta, Betsson Group’s Head of Supplier Relations, commended Light & Wonder as a reliable supplier, underscoring the seamless content delivery expected from the partnership. She expressed anticipation for the impact of Light & Wonder’s content on players in Argentina, predicting an enhanced gaming experience fueled by excitement and thrill.
The recent deal that Betsson signed with Hub88 to bring Bombay Live content to its platform was another proof of its commitment to improving its gaming options in Argentina. By forming these strategic alliances, Betsson is demonstrating its dedication to giving players a rich and varied gaming experience, which will pave the way for future expansion and innovation in the area.
An important turning point in the development of the gaming industry in Argentina has been reached with the partnership between Light & Wonder and Betsson Group. Players can anticipate unmatched fun and excitement on the Betsson platform thanks to an enhanced selection of fascinating games.
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