Betsson Launches Flagship Brand in Italy

The introduction of its main brand, Betsson, in Italy represents a major step forward for the Betsson Group in its aspirations to expand internationally. With this action, the firm has demonstrated its dedication to expanding into new areas and enhancing its standing as a major participant in the sector.

With a vast array of sports betting choices encompassing a variety of athletic events, is well-positioned to captivate clients in Italy with its varied inventory. Customers on the site may also take use of a wide variety of table games, slots, and engaging live casino experiences.

Global Expansion and Notable Sponsorships

Betsson’s expansion efforts have not been limited to Italy. The brand has experienced substantial growth in Latin America, evident from its notable sponsorships of esteemed football clubs such as Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.

The launch of Betsson in Italy reaffirms Betsson Group’s steadfast commitment to the Italian market. Despite its successful operation in Italy for over a decade under the StarCasinò brand, the company believes that introducing the Betsson flagship brand will further bolster its presence in the region.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, emphasized the significance of the Italian market for Betsson, stating, “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market.”

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The Group hopes to unify its activities under a single brand with the launch of Betsson in Italy, using scalability to improve its position in the market. Betsson’s worldwide sponsorships and strong marketing campaigns, together with its wealth of knowledge in the area, could help the brand take the lead in the Italian sports betting industry.

In spite of its debut, Betsson will coexist in Italy with the well-known StarCasinò brand. StarCasino.Sport, well-known for its backing of several Italian football teams, such as SSC Napoli, Torino FC, and AS Roma, will continue to be present in the sports betting market in Italy.

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