Soft2Bet, a prominent B2B casino and sportsbook platform provider, has unveiled impressive growth figures for the year 2023. The company’s strategic focus on entering regulated markets and offering highly engaging products has resulted in its most successful year yet. With a surge of 46% in gross revenue across both B2B and B2C sectors, Soft2Bet has also witnessed a remarkable 207% increase in EBITDA compared to previous reports.
A significant driver of this success has been the introduction of Soft2Bet’s innovative gamification solutions, known as Motivational Engineering Gamification Application (MEGA). These solutions have proven to be a game-changer, boosting Gross Gaming Revenue (GGR) by over 60% and enhancing player engagement and average revenue per user (ARPU) by 70% for the company’s partners.
Additionally, the robust growth in the sports betting sector, with a staggering 300% revenue increase in 2023, has contributed significantly to Soft2Bet’s overall performance. Furthermore, the company’s expansion into regulated markets such as Sweden, Greece, Romania, and Italy through acquiring new licenses has further fueled its growth trajectory.
Vision for the Future
Looking ahead, Uri Poliavich, CEO and founder of Soft2Bet, expresses confidence in the company’s continued success. He remarks, “With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet.” Anticipating continued growth in 2024, Poliavich highlights ongoing innovation in the gamification engine and the establishment of new partnerships, particularly in North America.
In the upcoming year, Soft2Bet aims to consolidate its presence in Europe and North America. The company plans to enter the US market, starting with New Jersey, and expand into Portugal, Ontario, Canada, and Mexico. Despite this expansive approach, Soft2Bet’s core focus remains on enhancing its MEGA technology. Powered by a robust tech stack, MEGA ensures personalized user experiences, driving engagement, volumes, and revenues.
Innovation lies at the heart of Soft2Bet’s ethos, and the company is committed to integrating emerging technologies like AI to further enhance its offerings. As it continues to evolve, Soft2Bet remains dedicated to delivering groundbreaking solutions that redefine the iGaming landscape.
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