Playtech and 10bet Strengthen Ties, Enter Swedish iGaming Domain

Leading technology company Playtech has achieved yet another victory with the successful launch of its sportsbook in Sweden thanks to a long-term collaboration with the well-known international online gambling company 10bet.

With the announcement made in June 2023, Playtech became 10bet’s sole sportsbook supplier for its activities in the United Kingdom. This marked the beginning of the partnership between the two companies. With Playtech’s Sportsbook providing real-time news, statistics, and analysis, gamers in Sweden can now enjoy an improved gaming experience thanks to this successful partnership’s expansion.

Customization and Enhanced User Experience

10bet is able to enhance and personalize player communications through Playtech’s Sportsbook, resulting in a more engaging user experience. Additionally, additional bonusing opportunities are made possible by Playtech’s Sportsbook’s enhanced capabilities, giving players an extra incentive.

The introduction of the online Sportsbook across all of 10bet’s platforms has been met with great success, as seen by the noticeable increase in monthly turnover that has been seen in the months that have followed. This year, 10bet has seen an amazing 33.5% growth in average income thanks in large part to Playtech’s Sportsbook. Even in this well-established business, profit margins have increased to 9.65%.

Sergey Harutyunyan, VP of Sales and Customer Development at Playtech, expressed enthusiasm about the impact: “It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players.”

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Yuval Klein, 10bet Spokesperson, echoed the sentiment, saying, “We are truly amazed by the results we’re getting so far with the Playtech Sportsbook. It was one of the most successful bets we’ve made in recent years.”

The partnership between Playtech and 10bet stands as a testament to the success achieved through strategic collaboration and continuous innovation in the competitive online gaming market.

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