Entain’s Golden Whale Partners with Finnplay for AI and Machine Learning Integration

Golden Whale, a leader in data-driven services for the online gaming industry, has recently announced a partnership with Entain’s Finnplay, a prominent platform provider. This collaboration introduces Golden Whale’s advanced machine learning technology to all Finnplay-supported brands.

Through this partnership, Golden Whale’s innovative technologies, including its core technology layer and its advanced self-optimization program LOOPS, will be integrated into the offerings of Finnplay brands, aiming to enhance customer retention and player engagement.

Finnplay, recognized for its diverse range of services including engagement tools and regulatory compliance, will now incorporate Golden Whale’s sophisticated AI and machine learning technologies. This addition is expected to provide tangible benefits to Finnplay’s clients in their efforts to strengthen market presence.

Eberhard Dürrschmid, CEO of Golden Whale, stated, “Over the past years, we’ve refined our technologies to deliver more effective results for our clients. Our partnership with Finnplay marks a major step in expanding these advancements. Integrating our predictive tools and advanced infrastructure with Finnplay’s brands will offer in-depth data insights and real-time advantages for customer retention and engagement. We are looking forward to this promising collaboration.”

Jaako Soininen, Managing Director at Finnplay, commented, “As a top iGaming platform in the Nordic region, Finnplay is committed to enhancing our service offerings. Our collaboration with Golden Whale gives our brands an advantage. Utilizing their advanced data science and machine learning technology, Finnplay’s clients will now access critical insights, enabling them to make well-informed decisions for improved player engagement in the future.”

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