Leadership Transition at Raketech as Oskar Mühlbach Steps Down as CEO

In a calculated decision motivated by differing opinions over the company’s future course, Oskar Mühlbach, CEO of Raketech, and the board of directors have mutually decided that Mühlbach should retire. This decision follows his excellent four-year term, which was characterized by growth and major strategic changes.

Johan Svensson, a previous board member and co-founder of Raketech, has been appointed Acting CEO by the board in Mühlbach’s place. The board’s faith in Svensson’s ability to guide the business through this transitional phase is reflected in this leadership change.

Ulrik Bengtsson, Chairman of the Board at Raketech, expressed gratitude for Mühlbach’s pivotal role in the company’s success, acknowledging the solid foundation laid during his tenure. Bengtsson highlighted the divergence of views on strategic considerations as the catalyst for this change. In Bengtsson’s words, “The Board is confident in appointing the co-founder and former Board member Johan Svensson to lead the company until a new permanent CEO is in place.”

Johan Svensson’s Proven Track Record

With immediate effect, Johan Svensson, who resigned from the board in October 2023 to concentrate on his work as Chief Commercial Officer, takes on the duties of Acting CEO. Svensson was a pivotal figure in Raketech’s development, having held the position of CEO from 2015 to 2017. He made a substantial impact on the company’s expansion. His experience includes M&A, business integrations, and the responsibilities of a chief commercial officer.

Raketech reassures stakeholders that its full-year forecast for 2023 is unaffected by the change in leadership. The business is still dedicated to pursuing its development trajectory and strategic goals.

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Under the temporary leadership of Johan Svensson, Raketech is entering a new era. The board is actively searching for a new permanent CEO and expects a smooth transfer. This change demonstrates the business’s flexibility and dedication to long-term success in the ever-changing affiliate and digital marketing markets.

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