SIS Expands Horse Racing Content with Polish Tracks Deal

Sports Information Services (SIS) has signed an agreement to display races from all three of Poland’s top tracks, a calculated step to enhance its horse racing content offering. The newly announced partnership strengthens SIS’s dedication to provide a wide variety of live betting options and solidifies its standing as the industry’s top multi-content provider.

The agreement includes 60 events a year, from April to November, including races from Wroclaw, Sopot, and Warsaw. With an expanded selection of interesting material for players, these updates are expected to improve SIS’s short-form betting potential for operators.

SIS already offers a wide range of horse racing programming, including exclusive European races from Germany, Spain, Ireland, and the United Kingdom. This partnership with Polish tracks demonstrates SIS’s commitment to provide excellent racing activity globally and a smooth, 24-hour betting experience.

SIS Focus on Engagement and Revenue Growth

Excited about the agreement, Conall McSorley, Head of International Horse Racing at SIS, said, “The addition of high-class Polish content further emphasizes our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year.” This action is in line with SIS’s objective to offer a wide range of seamless betting options that increase engagement and generate additional income.

Dominik Nowacki, Chairman of the Board at TRAF, commented on the collaboration, highlighting its significance in promoting Polish horse racing globally. He stated, “This deal will be integral in achieving our goal of promoting horse racing across Poland worldwide and providing customers with attractive betting opportunities.”

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This partnership with Polish raceways is evidence of SIS’s dedication to provide unmatched racing experiences to a worldwide audience, even as the firm broadens the scope of its content offerings. With top-notch racing from Poland’s top tracks included, both operators and bettors can look forward to an enhanced betting environment.

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