Slotegrator, a leading software and business solution provider in the iGaming industry, has released its 2024 iGaming trends report. This report, vital for gambling operators and B2B service providers, is based on surveys from online casino operators and gaming content developers, including Caleta Gaming, Macaw Gaming, SKILROCK, Turbo Games, Amigo Gaming, 3 Oaks Gaming, Gamzix, and others.
The report dives into several key areas:
What Games Will Be Popular?
Rapid-fire gameplay and innovative mechanics are in demand, especially among younger players. The report highlights a growing interest in crash games among players aged 25-34, with 75% of game developers either offering these games or planning to.
Will Sports Betting Popularity Increase?
The online sports betting market is projected to grow substantially, reaching $63.62 billion by 2027. An estimated 35.4% of people globally bet at least once a year.
VR Integration in Esports
Virtual Reality (VR) is transforming esports, creating immersive experiences for players. With this technology, the esports betting market is expected to expand, potentially reaching $3.2 billion by 2027.
AI is revolutionizing online casinos by enhancing security, personalizing player experiences, and promoting responsible gaming. Blockchain technology, particularly cryptocurrency, is becoming increasingly popular in iGaming, with up to 100% of players in some casinos using it.
Promising Gambling Markets
Latin America, Asia, and regulated African markets like Kenya and Nigeria are identified as regions with significant potential. 73% of respondents plan to expand into Latin America, and a similar interest is shown in Asian markets.
Responsible Gaming and Player Attraction
The importance of responsible gaming is emphasized, with younger players focusing on the quality of their gaming experience. Adding diverse game types, often through gaming content aggregators, is a key strategy for attracting new players.
Bonus Policies and Mobile Gaming
Effective bonus policies remain crucial for player acquisition and retention. Mobile-first gameplay has become the standard, particularly in regions where laptops and broadband are less accessible.
Ayvar Gabidullin, Business Development Manager at Slotegrator, notes: “This report will be useful for beginning operators doing research before launching their first project, platform operators planning to expand into new markets or add new offers to their established online casinos, B2B service providers working on their business development strategy, and gambling community members who want to stay on top of current trends.”
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