Hard Rock Atlantic City Introduces New Unity Loyalty Program

Hard Rock Atlantic City is ending the Wild Card program today with the debut of its new Unity loyalty program, a calculated effort to improve consumer benefits.

A uniform experience for customers across the continent is promised by Unity, a loyalty program that spans all Hard Rock locations in North America. Customers will therefore be able to take advantage of regular perks regardless of whether they decide to visit Hard Rock venues in Atlantic City or any other Unity-enabled site.

Seamless Transition for Existing Members

Current Wild Card members don’t need to worry about the changeover—the move to Unity is intended to be smooth. With automatic transfer to the new program, all current Wild Card members will keep their tier points, balances, and active offers. The process’s ease of use guarantees a hassle-free experience for devoted customers, underscoring the brand’s dedication to their needs.

Four tiers are introduced by the Unity program: Star, Legend, Icon, and X. This method ensures that existing customers have a smooth transition and that their reward experience remains consistent by mirroring the four Wild Card tiers.

Unity provides a wide range of benefits and is available at 13 Hard Rock locations in North America, including the Hard Rock Casino Punta Cana in the Dominican Republic. This growth demonstrates Hard Rock’s commitment to provide customers a reliable and satisfying experience in a variety of settings.

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Casino & Sports

Unity’s release coincides with Hard Rock’s recent acquisition of WGames, opening the door for Hard Rock Games. Numerous free-to-play casino games are available on this social gaming platform, which is neatly connected with the Unity software. Hard Rock Games now allows players to accrue points that may be used at any of the company’s locations, adding to the already robust network of entertainment opportunities.

The launch of the Unity loyalty program by Hard Rock Atlantic City is a big step in the direction of a more efficient and fulfilling customer experience. Customers explore the wide range of products and services offered by this one loyalty program, and the smooth transition and integrated rewards ecosystem completely change the way that loyalty programs operate in the gaming and entertainment sectors.

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