EveryMatrix Forges Strategic Partnership with Rush Street Interactive to Enter Michigan Market

The formal integration of EveryMatrix’s content into the RSI-owned BetRivers brand in Michigan is part of the agreement that EveryMatrix recently announced with the company. This endeavor represents a major milestone in EveryMatrix’s expansion plan since it is the company’s first game launch in the Michigan market.

Through this cooperation, EveryMatrix will be brought to the Michigan market and its varied content will be seen by a new audience. The material that will be hosted on the BetRivers platform is from EveryMatrix’s well-known Armadillo Studios, and it will be easily integrated via SlotMatrix, an online gaming aggregation solution.

Strategically, EveryMatrix has obtained licenses for a number of regulated areas, including Michigan, West Virginia, New Jersey, and Ontario in Canada. They have just added Connecticut to their licenses, and Pennsylvania’s regulatory procedures are still in progress.

Erik Nyman, President of EveryMatrix Americas, expressed enthusiasm about the collaboration and entry into Michigan, stating, “This year has seen EveryMatrix further extend our U.S presence in new states and with a series of tier-1 brands, and we look forward to both maximizing our content and aggregation offering here in 2024 and beyond.”

It is worth noting that EveryMatrix and Rush Street Interactive have collaborated in the past in Latin America via RushBet, suggesting a sustained and productive relationship.

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The integration of EveryMatrix’s fresh and tailored content with BetRivers’ current portfolio will be extremely advantageous for the Rush Street Interactive subsidiary. By offering new and distinctive gaming experiences to BetRivers’ Michigan audience, this calculated move seeks to increase player loyalty.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, expressed excitement about leading EveryMatrix’s entry into Michigan, stating, “We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences, and we are confident gaming enthusiasts in the Great Lake state will enjoy these new games.”

Partnerships like this highlight EveryMatrix’s dedication to provide creative and interesting content to a wide range of viewers as the company expands its market share in the United States.

The post EveryMatrix Forges Strategic Partnership with Rush Street Interactive to Enter Michigan Market appeared first on iGaming.org.

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