Groove Gears Up for ICE London 2024 Showcase

Groove, a prominent iGaming casino platform provider and aggregator, is gearing up for a significant presence at ICE London in early 2024. From February 6th to 8th, Groove will join 40,000 attendees from 150 countries at ExCeL London, the largest B2B gambling event globally. ICE London showcases a spectrum of the gaming industry, including areas where Groove has built a strong reputation.

Celebrating eight years of service in the iGaming community, Groove stands out for its reliable technology and comprehensive solutions. The company works with top-tier operators, offering a diverse range of games, including slots, online and live casinos, poker, table games, and crash games.

A recent rebranding has positioned Groove as a full-scale global content provider. The rebrand includes a new website part of their refresh earlier this year. Groove’s expanding game portfolio, accessible through single-API integration, now includes over 15,000 games. Each month, they add more than 100 new games from over 100 leading content partners.

Groove is also known for its innovative marketing tools, such as free spins, tournaments, and gamification elements. While their technology solutions, including those for cryptocurrencies and sweepstakes, are well-regarded, it’s their data-driven tools that are making waves. These include insightful reports, a new recommender system, and smart lobby tools.

Yahale Meltzer, COO and co-founder of Groove, expressed excitement about showcasing their technology at ICE London. “Last year, our new data-driven B2B Recommender gained immediate traction at ICE. Next February, we aim to bring another round of award-winning technology,” he said.

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Groove’s participation in ICE London signifies its commitment to innovation and growth in the iGaming industry.

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