Prominent iGaming technology and content supplier Bragg Gaming Group recently announced a major agreement with Sportium, a large CIRSA-owned betting and gaming operator, in an apparent strategic attempt to increase its footing in important regions.
Bragg Gaming Group will fuel Sportium’s offers in Spain with its cutting-edge content, per the terms of the recently signed deal. Beyond the boundaries of Europe, Bragg is pledging to increase Sportium’s market share in Latin America, particularly in Colombia and Mexico.
Customers of Sportium in Spain may now enjoy an enhanced gaming experience by having access to Bragg’s fan-favorite special casino content catalog thanks to this agreement. A variety of aggregated games from other suppliers are also made available via the partnership, giving Sportium’s customers even more gaming choices.
Strategic Significance of the Collaboration
Declaring, “The collaboration with Sportium is an important one for us as we continue our global expansion, with Spain a key market today and LatAm a crucial part of our future growth trajectory,” Matej Nemec, Commercial Director of Bragg Gaming Group, stressed the significance of this agreement. Nemec emphasized Sportium’s reliability as a reputable operator with decades of expertise and a powerful brand.
Beyond the short-term benefits, this strategic partnership will have a long-term impact since Sportium wants to provide a wide selection of games to accommodate different player preferences. Sportium entered the gaming vertical in 2007 and has progressively expanded into several key areas across the world throughout the course of almost 20 years.
Sportium’s remarkable growth in the Latin American region over the past seven years, coupled with its commitment to delivering top-notch casino and sports betting products, positions it favorably in the highly competitive market. The newly established partnership with Bragg is expected to solidify Sportium’s presence in the regulated gambling sector in Spain and further boost its operations in Latin America.
The Bragg Gaming Group’s cooperation with Sportium is a clear indication of their dedication to innovation and worldwide development as they continue to make strategic movements in the business. Following Lara Falzon’s resignation as President and Chief Operating Officer, Bragg Gaming Group is entering a strategic transition period. This partnership comes after that.
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