Stefan Heikhaus will take over as director of gamescom, according to the German Games Industry Association (game), signaling a significant turning point in the development of the biggest gaming convention globally.
Game made a big news, revealing that Stefan Heikhaus would take over as director of gamescom starting in mid-December. Heikhaus will be in charge of the company’s efforts to support gamescom’s ongoing expansion, as well as the growth of its satellite and content formats, including gamescom asia and gamescomLAN.
A Renowned Marketing Specialist Takes the Reins
A plethora of marketing expertise is what Stefan Heikhaus offers to his new position. In addition to his notable career in the game business, which included positions at Ubisoft and Sony Interactive Entertainment, he has also provided his knowledge to Cisco and Microsoft. Following his voluntary departure from the game at the end of October, Christian Baur hands over the baton to him.
A key role that gamescom plays in the gaming business and beyond was highlighted by Felix Falk, Managing Director of game. He emphasized the value of it as a cultural asset, innovation catalyst, and engine of the economy. With Heikhaus’s broad experience in both the game business and related sectors, Falk was excited about his spearheading the initiative.
Stefan Heikhaus expressed his enthusiasm at the chance to influence gamescom’s future development in this role. He underlined gamescom’s worldwide influence and praised its role in establishing new benchmarks for the fast-paced gaming industry. Heikhaus believes that gatherings like as gamescom are essential because they unite a variety of stakeholders, including trade visitors and the general public, and they have a significant impact on the gaming industry as well as other global sectors.
With Stefan Heikhaus taking over as CEO, gamescom is embarking on a new chapter that promises growth and new insights into the ever-changing world of gaming events.
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