NeoGames Expands North American Reach with Hard Rock Bet Partnership

NeoGames, a leading innovator in the game development industry and a well-known supplier of cutting-edge scratch game solutions, is expanding globally by virtue of a strategic alliance between its Hard Rock Bet platform in New Jersey and its vertical, Pariplay. Through this partnership, NeoGames hopes to strengthen its position in the North American market by utilizing the cutting-edge material produced by Wizard Games, the Pariplay slot game studio.

Under this historic collaboration, gamers on the Hard Rock Bet platform in New Jersey will have access to Wizard Games’ extensive collection of cutting-edge slots. Wizard Games is a Pariplay subsidiary. Famous games like “Dragons of the North,” “Spirit of Mustang,” and “Wolf Riches” are a few of the best-performing titles that are sure to delight gamers. These games will be easily integrated with the help of the Fusion aggregation platform, and more games are anticipated to be added.

Strategic Portfolio Reinforcement

With this launch, Wizard Games’ position in New Jersey—a crucial market in North America—is expected to grow. This action is in line with the studio’s larger plan to foster collaborations in important jurisdictions, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada in addition to New Jersey.

The online division of Hard Rock Digital, Hard Rock Bet, recently debuted its platform in New Jersey with the goal of providing a top-notch online gaming environment. Through a variety of slots, table games, and live dealer alternatives, the partnership with Wizard Games enhances the platform’s capabilities and brings in a new level of creativity.

While Wizard Games has already established its presence in crucial European markets, the collaboration with Pariplay and NeoGames operations marks a strategic move to extend its reach across North America. By partnering with key operators in the region, Wizard Games is positioned for sustained growth, exemplified by the recent venture in New Jersey.

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Tsachi Maimon, President and Head of iGaming at NeoGames, expressed enthusiasm about the collaboration, stating, “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, echoed the excitement, saying, “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”

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