In a strategic move to enhance its NFL betting offering, FanDuel, recognized as “America’s #1 sportsbook,” has expanded its agreement with Genius Sports, a prominent sports data and technology provider. The new arrangement focuses on incorporating Genius Sports’ groundbreaking BetVision streaming solution into FanDuel’s premium NFL experience.
Genius Sports introduced BetVision earlier this year, aiming to transform NFL betting by seamlessly integrating streaming and wagering, creating immersive experiences for users. With this expanded partnership, FanDuel will integrate BetVision into its sportsbook, providing mobile users with an enriched sports viewing experience. Fans can now enjoy data-packed NFL games directly within the FanDuel app, eliminating the need to switch between platforms.
Enriching FanDuel’s Sportsbook
Genius Sports will remain FanDuel’s sole provider of NFL Official League Data under the terms of the expanded arrangement. This ensures that FanDuel keeps a competitive edge in providing consumers with accurate and current information. It also gives access to the official sports wagering data stream and the NFL’s Next Gen Stats data.
In the future, BetVision features including integrated betting odds, in-game betting alerts, data-driven upgrades, and the ability to easily make bets within the video player will be incorporated by Genius Sports and FanDuel. It is anticipated that these developments would improve FanDuel users’ overall sports betting experience even more.
FanDuel’s chief commercial officer, Mike Raffensperger, reaffirmed the company’s dedication to improving the fan experience. In keeping with FanDuel’s commitment to ongoing development, he views the collaboration with Genius Sports as a chance to give customers a flawless live betting experience.
The CEO of Genius Sports, Mark Locke, expressed his excitement for the relationship and said it will usher in a new age of sports betting in the North American continent. The integration of BetVision caters to the increasing need for customization and interaction, transforming the live betting market and fostering greater involvement among FanDuel customers.
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