SmartSoft Gaming Scores Big as Exclusive Digital Sponsor for Argentina’s National Team

Prominent B2B casino game supplier SmartSoft Gaming has partnered with the Argentine national football team as their official digital sponsor, marking a significant milestone in the partnership. With the goal of strengthening ties between the current world champions, Argentina’s national team, and the European football business, this historic relationship was formed on October 20 and is the Argentine Football Association’s (AFA) first collaboration in Europe.

Shaping a Global Gaming Landscape

Renowned for creating cutting-edge casino games, SmartSoft Gaming has been a major force in the market since 2015. The firm, which has operations in 70 countries, is known for its innovative games, such as JetX and X Games, which have completely changed the gaming industry and raised the bar for players everywhere. SmartSoft hopes to establish itself as a market leader and reinvent the gaming experience by making these innovative games available to partners across the world.

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Guga Gotsadze, Managing Partner at SmartSoft, expressed enthusiasm about the historic collaboration: “Partnering with a world champion is a historic moment for our company. We’re thrilled to be the first gaming provider in Europe to become the exclusive digital sponsor of the National Team of Argentina.” This partnership is expected to bring together passion, excellence, and the magic of Argentine football, providing a unique convergence of business, gaming, and sports.

Claudio Tapia, President of AFA, emphasized the strategic vision behind the partnership: “We believe that a partnership with SmartSoft will help us expand these relationships in Europe.” The collaboration aims to strengthen the team’s relationship with international fans, develop commercial and marketing strategies, and participate in major events worldwide.

With the Argentine team as its digital sponsor, SmartSoft will make its formal debut on the European market from November 13–17 in Malta at the SIGMA Europe gaming show. This is SmartSoft’s 20th event of the year, demonstrating its dedication to growing its partner network and securing its place as a major player in the international gaming market.

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