In preparation for regulatory changes, Veikkaus, the state-owned gambling company in Finland, is advancing its responsible gaming efforts by introducing a mandatory identification verification system for scratchcard transactions. The new policy, which takes effect from January 1, 2024, mandates that players present a valid ID to buy scratchcards and to collect winnings. This system extends to popular games like Ässä and Casino lottery.
Until the new regulation comes into force, customers can still purchase and redeem scratchcards without identification, aligning with current practices under the national Lottery Act. However, the inclusion of scratchcards into the category of games requiring ID is a significant step, as it completes the range of Veikkaus products now covered by the identification requirement.
Ville Venojärvi, the director of sweepstakes at Veikkaus, affirmed the readiness for this change, emphasizing the extensive customer base already familiar with ID requirements for other games. “Conditions for identification of scratchcards are good,” Venojärvi said, asserting the measure’s importance for preventing gaming-related issues and reinforcing age limit controls.
Veikkaus’ move toward stricter identification processes reflects its commitment to fostering a safer gaming environment, as it becomes one of the first companies worldwide to require ID for playing scratchcards across both digital and physical platforms.
Amidst these proactive steps, Veikkaus is navigating a significant shift in Finland’s gambling landscape. The Finnish Ministry of the Interior has detailed a plan to dismantle the existing monopoly system by 2026, paving the way for a regulated market. This change will dismantle Veikkaus’ online monopoly, though it is expected that the company will retain its lottery and retail slot machine exclusivity.
Deputy CEO Velipekka Nummikoski has expressed support for the government’s regulatory agenda, pledging Veikkaus’ cooperation. However, this transition is not without its challenges. Veikkaus has cautioned that the end of its monopoly could result in the loss of around 240 jobs and necessitate the reduction of its gaming venues from 65 to a number between 40 and 50.
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