The well-known iGaming company Bragg Gaming Group has revealed an extension of its player account management (PAM) service deal with Entain. This continued collaboration opens the door for Bragg to keep providing BetCity.nl, an Entain-owned iGaming brand, with its unique player account management technology.
The expanded arrangement will stay in force until 2025, guaranteeing BetCity.nl’s exclusive access to Bragg’s content and product delivery services for the whole term of the PAM agreement. Consequently, Bragg’s unique, proprietary, and aggregated casino material will be added to BetCity.nl, improving the gaming experience for its Dutch audience.
Bragg will also provide a variety of sports betting options to BetCity.nl, expanding the online operator’s portfolio and attracting more Dutch players.
That’s not all, though. Additionally, Bragg Gaming will include content from other new iGaming providers, expanding BetCity.nl’s gaming offerings in the Netherlands.
Continued Success and Growth
Shortly after strengthening its position in the online gaming industry by extending its cooperation with Internet Vikings, Bragg Gaming Group made this statement.
Matevž Mazij, Chairman and CEO of Bragg Gaming Group, expressed his excitement over the extended contract with BetCity.nl. He praised Entain’s brand for having a solid market position and emphasized the success of their collaboration thus far. Mazij said, “We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive, and aggregated content to their players until 2025.” In addition, he brought up the prospect of working with the BetCity.nl group on a possible brand transfer to Entain’s in-house platform.
Mazij wrapped up by reiterating his team’s dedication to bolstering BetCity.nl’s continuous success and improving Bragg’s content and product offerings for the Dutch market. He is proud of Bragg Gaming’s position as the top provider of iGaming in the Netherlands and anticipates the company’s ongoing success and expansion there.
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